If you are like me, you approach a new year with renewed energy and hope. There is something about 12 fresh months ahead that stirs up the dreamer, the planner and the optimist in me. I have the energy to take stock of all aspects of my life and feel a sense of hope that this year will be better than the last.
I am sure it is the same for many business owners and team leaders. The beginning of a new year calls for reviewing or creating strategic plans and marketing campaigns, planning staff and training requirements, and forecasting company or sales growth. It can also be the time to build and shape organisational culture and implement change.
Top business trends for 2015
I wanted to research what business trends we can expect this year. After reading through key sites, I’ve pulled together the key business trends for 2015:
- Sourcing talent will become more global as specific skills are sought.
- Gen Z will be entering the workforce at entry level roles and as interns (check out http://generationz.com.au/ for everything you need to know about Generation Z – the most connected, educated and sophisticated generation ever. Will your company be hiring some soon?
- Employees will come to treasure honesty the most – compensation and job security are important, but loyalty from employees will be rewarded to honest employers.
- Social media becomes a very important recruitment medium (important for Gen Z!).
- Work expectations will continue to change from working for money, to working for a sense of purpose.
- Staff will begin to expect work to be fun.
- Big Data usage will be on the increase – for new insights and predictions regarding both customers and employees.
- Relying on the cloud – transferring company HR data off servers and into the cloud is becoming the standard approach across most industries.
- Digital marketing will be a big area for job growth and mobile optimisation for websites will be hugely important.
- Using smart phones to pay – apps and companies that allow customers to split bills and pay for services and products easily and securely using their smartphones will be on the increase.
- Wearable technology will become more widely adopted – smart glasses, smart watches and smart health monitors (contributing to the big data trend).
- Businesses will focus on growth, but remain small and efficient.
- Companies will adopt change in small incremental steps (instead of adopting large change programmes).
- Organisations will go from being hierarchical to being based on networks.
What will 2015 have in store for you and your business? What will you need to help you succeed?
Posted by: Chantell Bramley